SurfaceUnits
08-02-06, 02:16 PM
Rock stars bring a certain element of glamour to the ventures they're involved in, but they can't ride on their image alone, corporate reputation experts said.
Having a rocker on board has a certain cache, but there has to be a connection between their branding and their product or service, said Ron Dresner, president of Dennis PR Group.
For example, Simmons serves as chairman and spokesman of NGTV - a media company developing uncensored celebrity and music programs for its "No Good Television" brand.
That sort of programming plays into the anti-establishment ethos of rock music, and is a good match for Simmons, Dresner said.
NGTV has filed to list on the American Stock Exchange and aims to raise as much as $25 million from the offering. The company was expected to go public last week, but hasn't made it out the door yet.
Having Simmons on board is going to attract a "niche investor" set to the company's initial public offering, said David Menlow, president of IPOfinancial.com, an independent research company.
"But from an institutional standpoint, the curtain is going to come down on this," he said.
NGTV has no revenues and what appears to be an increasing level of losses. It says in its prospectus that it needs money from the offering to finish launching its programming and get it on-air.
The company did not return calls seeking comment. :rofl:
Having a rocker on board has a certain cache, but there has to be a connection between their branding and their product or service, said Ron Dresner, president of Dennis PR Group.
For example, Simmons serves as chairman and spokesman of NGTV - a media company developing uncensored celebrity and music programs for its "No Good Television" brand.
That sort of programming plays into the anti-establishment ethos of rock music, and is a good match for Simmons, Dresner said.
NGTV has filed to list on the American Stock Exchange and aims to raise as much as $25 million from the offering. The company was expected to go public last week, but hasn't made it out the door yet.
Having Simmons on board is going to attract a "niche investor" set to the company's initial public offering, said David Menlow, president of IPOfinancial.com, an independent research company.
"But from an institutional standpoint, the curtain is going to come down on this," he said.
NGTV has no revenues and what appears to be an increasing level of losses. It says in its prospectus that it needs money from the offering to finish launching its programming and get it on-air.
The company did not return calls seeking comment. :rofl: