jonovision_man
07-14-07, 10:12 PM
Assen lands a title sponsor! :thumbup: Nice to see some good news, the European swing seems like it's clicking so far.
And hey, more beer! I'm going to have to do a "Beers of ChampCar" night at some point. :D
"... powered by Audi". Wooooow. That's probably better than the beer! :)
http://www.champcarworld.net/pages/news.php?id=3774
Bavaria's Assen race title sponsorship was officially announced today at a press conference at the Bavaria Brewery in Lieshout. The official name of the event will now be: Bavaria Champ Car Grand Prix Powered by Audi, Gant & Hertz.
In addition to adding their name to the event, Bavaria will also now undertake an intensive promotional campaign leading up to the race week. Ads for the upcoming race will appear on beer bottles, beer boxes, POS displays in stores and in bars and on the Bavaria delivery trucks.
“Champ Car is getting every day more popular in Europe and the target group of Motorsports is getting wider,” Bavaria’s Peer Swinkels told ChampCarWorld.net. “The word 'Perfection’ is an important keyword. Champ Car is all about perfection; with perfection you’re able to win races. We do the same thing, we try to brew the best beer. This sponsorship is for us a win-win situation. In the Netherlands we can confirm our brand as a Dutch Brand, while the USA is a growing market for us and we could use the exposure.”
The Bavaria Champ Car Grand Prix won’t be the first time this year that the fans can see a Champ Car in action in the Netherlands. One week prior to the Belgian Champ Car Grand Prix, which takes place Aug 24-26, Champ Car will give fans the opportunity to experience what Champ Car is by giving a demonstration DPO1 ride through the streets of Rotterdam at "Bavaria City Racing" event. “All we can tell is that we’ll have a Champ Car in Rotterdam. Which car this will be and who will drive it will be announced in a few weeks,” Swinkels concluded.
jono
And hey, more beer! I'm going to have to do a "Beers of ChampCar" night at some point. :D
"... powered by Audi". Wooooow. That's probably better than the beer! :)
http://www.champcarworld.net/pages/news.php?id=3774
Bavaria's Assen race title sponsorship was officially announced today at a press conference at the Bavaria Brewery in Lieshout. The official name of the event will now be: Bavaria Champ Car Grand Prix Powered by Audi, Gant & Hertz.
In addition to adding their name to the event, Bavaria will also now undertake an intensive promotional campaign leading up to the race week. Ads for the upcoming race will appear on beer bottles, beer boxes, POS displays in stores and in bars and on the Bavaria delivery trucks.
“Champ Car is getting every day more popular in Europe and the target group of Motorsports is getting wider,” Bavaria’s Peer Swinkels told ChampCarWorld.net. “The word 'Perfection’ is an important keyword. Champ Car is all about perfection; with perfection you’re able to win races. We do the same thing, we try to brew the best beer. This sponsorship is for us a win-win situation. In the Netherlands we can confirm our brand as a Dutch Brand, while the USA is a growing market for us and we could use the exposure.”
The Bavaria Champ Car Grand Prix won’t be the first time this year that the fans can see a Champ Car in action in the Netherlands. One week prior to the Belgian Champ Car Grand Prix, which takes place Aug 24-26, Champ Car will give fans the opportunity to experience what Champ Car is by giving a demonstration DPO1 ride through the streets of Rotterdam at "Bavaria City Racing" event. “All we can tell is that we’ll have a Champ Car in Rotterdam. Which car this will be and who will drive it will be announced in a few weeks,” Swinkels concluded.
jono