pchall
02-15-08, 01:27 PM
... filming a commercial featuring a racing car from a series that's supposed to be self-immolating at the altar of Indy.
(February 14, 2008)-- At first glance, you might wonder what Champ Car racing and golf have in common. The answer, for starters, is that Bridgestone is the Official Tire of the Champ Car World Series and the Official Tire of the PGA.
With that in mind, Bridgestone Golf decided to bring those two worlds together in their latest television commercial, shot earlier this week outside of Los Angeles and featuring David Martinez in the Pacific Coast Motorsports DP01 Champ Car and Bridgestone Golf-backed PGA pros Freddie Couples, Stuart Appleby, Brandt Snedeker and Charles Howell III...
"Golfers are an appealing demographic that tend to buy high performance tires, so we think Bridgestone Golf can be an effective way for BFNT to gain important brand exposure to a highly desirable consumer group. Working together will benefit both sides of the business."
Add to that BFNT's partnership with the technologically-advanced Champ Car World Series, and you have an advertiser's dream. The commercial is centered around Brandt and Charles "betting" on what is quicker - Appleby driving the Champ Car or the Bridgestone Golf ball hit by Couples. To find out the winner, you'll have to keep your eyes out for the 30-second spot, set to air on the Golf Channel beginning this March.
http://www.champcarworldseries.com/content/photos/2008/By400/20080213P_0002.jpg
No doubt featuring Joe Tanto shagging golf balls on his hot lap.
(February 14, 2008)-- At first glance, you might wonder what Champ Car racing and golf have in common. The answer, for starters, is that Bridgestone is the Official Tire of the Champ Car World Series and the Official Tire of the PGA.
With that in mind, Bridgestone Golf decided to bring those two worlds together in their latest television commercial, shot earlier this week outside of Los Angeles and featuring David Martinez in the Pacific Coast Motorsports DP01 Champ Car and Bridgestone Golf-backed PGA pros Freddie Couples, Stuart Appleby, Brandt Snedeker and Charles Howell III...
"Golfers are an appealing demographic that tend to buy high performance tires, so we think Bridgestone Golf can be an effective way for BFNT to gain important brand exposure to a highly desirable consumer group. Working together will benefit both sides of the business."
Add to that BFNT's partnership with the technologically-advanced Champ Car World Series, and you have an advertiser's dream. The commercial is centered around Brandt and Charles "betting" on what is quicker - Appleby driving the Champ Car or the Bridgestone Golf ball hit by Couples. To find out the winner, you'll have to keep your eyes out for the 30-second spot, set to air on the Golf Channel beginning this March.
http://www.champcarworldseries.com/content/photos/2008/By400/20080213P_0002.jpg
No doubt featuring Joe Tanto shagging golf balls on his hot lap.