New SEAR-Reez Name

[SurfaceUnits]

DirecTV set to become major IRL sponsor

Indy Racing League officials plan to announce tomorrow in Miami that a multi-year deal has been signed to make DirectTV the series' presenting sponsor. The series will be renamed IndyCar Series in DirecTV HD, and the California-based satellite television provider is set to launch a major print, TV, billboard and Web advertising campaign touting the open-wheel circuit. Sources say the deal is worth $12 million to $15 million. \

just rolls of the tongue doesn't it
crap is HD is still crap

[Sean Malone]

It will look great on a hat. :D :rolleyes:

[pchall]

Moe? Is that you?


Sources say the deal is worth $12 million to $15 million.

:gomer: cable insiders ought to know...

[Insomniac]

DirecTV set to become major IRL sponsor

Indy Racing League officials plan to announce tomorrow in Miami that a multi-year deal has been signed to make DirectTV the series' presenting sponsor. The series will be renamed IndyCar Series in DirecTV HD, and the California-based satellite television provider is set to launch a major print, TV, billboard and Web advertising campaign touting the open-wheel circuit. Sources say the deal is worth $12 million to $15 million. \

just rolls of the tongue doesn't it
crap is HD is still crap

Well, now I know why DirecTV is hitting me with price increases and creating new tiers from existing channels.

[cameraman]

You get the entire series for less money than it would have cost to sponsor one team a decade ago:shakehead

[KLang]

Glad I'm with Dish Network. :thumbup:

[Chiphead_Dave]

I may have to cancel my directv subscription:yuck:

[FCYTravis]

ABC's live coverage of the IndyCar Series in DirecTV HD?

Could they have picked a more confusing name? Will people start thinking that unless they have DirecTV HD, they can't watch the IndyCar Series races? Why do I get the feeling this will be less than popular among local affiliates which... ta-da, often aren't provided on "DirecTV HD."

[Gnam]

Must be a B2B deal. IRL finally gets a series sponsor in return for delivering DTV satellites into high Earth orbit.

<insert Honda ad showing EARL sled on launch pad>

[Corner5]

According to IBJ, the deal is worth 3 million a year-



The Indy Racing League late yesterday finalized a deal worth $3 million annually over the next few years that will essentially make DirecTV the series’ presenting sponsor. The

also-


Indianapolis-based Just Marketing International, which has had a relationship with DirecTV dating back two-plus years, was instrumental in the deal, sports marketers said.

http://thescore.ibj.com/

They spend much more in nascar.

[gerhard911]

Must be a B2B deal. IRL finally gets a series sponsor in return for delivering DTV satellites into high Earth orbit.

<insert Honda ad showing EARL sled on launch pad>

I seem to recall that was a 'yoda ad, but good analogy, regardless :thumbup:

[Spicoli]

Glad I'm with Dish Network. :thumbup:

FKNA!


http://pixpipeline.com/s/655116d812dc.gif (http://pixpipeline.com/d/655116d812dc.gif)

[Mary]

I'm glad I have cable.

Mary

[Cam B.]

Looks like it is time to give Verizon a call to have FiOS installed.