View Full Version : We've got a sponsor - turn up those collars!!!
Michaelhatesfans
11-05-09, 11:01 PM
Izod is in as the Gomer League title sponsor for less money per year than a lot of second rate drivers made in CART back when people still actually wore Izod. It's on Autosport. I'm too lazy to go back and get the link. Lot's of marketing speak....
Sean Malone
11-05-09, 11:07 PM
Where's the 'yawn' smiley? :)
Steve99
11-05-09, 11:18 PM
The 6-year title sponsorship is only worth $10 million? Just shut it down already.
http://www.autosport.com/news/report.php/id/80036
Don Quixote
11-05-09, 11:21 PM
This is the big news I have been waiting for. This is beyond huge. This is bigger than the discovery of America, DNA, electricity and beer. I am so excited that I just wet myself. OMG, IZOD, this is great. Where did I put that defibulator? Finally, all you cartisans will have to kowtow to the great hulman temple, as my series has now passed NASCAR and F1 as Tony has previously foretold. How does that crow taste all you street car losers? :tony:
datachicane
11-05-09, 11:40 PM
I couldn't make up my mind, so you get both.
http://www.humorhost.com/top_fp/oncomingtruck.jpg
http://thebirthof.com/wp-content/uploads/2008/12/holyshit_sweden.jpg
IZOD, I watched two of the videos today, seems they are more interested in showing Crashes instead of racing, IMO, any sponsor of the IRL has been a kiss of death for that brand. Special ED looked like a Dork sitting in the chair during one of the videos.:yuck:
High Sided
11-06-09, 06:57 AM
The 6-year title sponsorship is only worth $10 million? Just shut it down already.
http://www.autosport.com/news/report.php/id/80036
it's 10 million per year
chop456
11-06-09, 07:27 AM
That's a lot of track rentals.
Or a 1% repayment of what was supposedly blown.
rosawendel
11-06-09, 08:46 AM
bring on the popped collar driver suit.
I don't think I've ever owned any Izod clothing. I certainly won't start now. :)
Is that the little alligator thing? How long before we have a "name the alligator" mascot contest and slap it all over the place. Izzy Izod in a helmet! The 2 seat ride along alligator car. The wearing of the green Izod jacket in Mindy Victory Lane before the milk is handed over. Alligator fireproof racing shoes. Live alligator on a leash in the paddock. Free Izod polos blown up into the stands. Ten mil per season? What's that, 3 more teams guaranteed?
datachicane
11-06-09, 03:20 PM
Le Mans-style starts with drivers running for their lives as live alligators are released on the grid! Bunch the spectators up in the most telegenic stands by firing live alligators into the others!
Two words- alligator tenderloin!
TKGAngel
11-06-09, 03:28 PM
As much fun as the gator branding would be for the league, the gator logo is now the property of Lacoste and not Izod.
Sean Malone
11-06-09, 03:31 PM
The thought of more of those horrible Izod/IRL commercials makes me want to hurl. Worst commercial ever.
Good for them. And now, back to the Formula 1 boards.
I hope they don't go out of business due there being too high of a demand for IZOD clothing like Rachel's potato chips did.
grungex
11-06-09, 08:55 PM
it's 10 million per year
I'm pretty sure it is not even close to that. The official announcement only said it was a "multi-year, multi-million dollar" deal, and they were very coy when pressed for details.
TKGAngel
11-06-09, 09:10 PM
ESPN (http://sports.espn.go.com/espn/blog/index?entryID=4629689&name=oreovicz_john) says $10 mil per year.
Also, beg pardon on this quote from the IZOD VP...
Kelly was Hunter-Reay's guest at the 2008 Indianapolis 500 and said, "It took about four seconds before the needle was in my arm."
:saywhat:
Sean Malone
11-06-09, 09:45 PM
ESPN (http://sports.espn.go.com/espn/blog/index?entryID=4629689&name=oreovicz_john) says $10 mil per year.
Also, beg pardon on this quote from the IZOD VP...
:saywhat:
No wonder...one of Tony's ol' party friends.
stroker
11-06-09, 11:02 PM
Don't they supply clothing for Danica Patrick's pit crew?
ESPN (http://sports.espn.go.com/espn/blog/index?entryID=4629689&name=oreovicz_john) says $10 mil per year.
Also, beg pardon on this quote from the IZOD VP...
:saywhat:
Kool-Aid IV
grungex
11-07-09, 12:30 AM
ESPN (http://sports.espn.go.com/espn/blog/index?entryID=4629689&name=oreovicz_john) says $10 mil per year.
Also, beg pardon on this quote from the IZOD VP...
:saywhat:
Robin says 5, Oreo says 10...
From the announcement festival:
Q. Can you give us some of the details in terms of the length of the agreement, the amount of money, how it may be allocated?
MIKE KELLY: We're committed to six years plus. We assume everything will be going then. If so, we'll exercise an option. But we're committed to six years right now.
On the money, we don't disclose as a corporation the terms of our deal. Anybody who was around in '09 - I guess all of you were -you saw as a brand we were committed even as the apparel sponsor in our activation, what we spent, while often recorded wrong, was certainly well into the millions. We activated aggressively in major markets and minor markets. We went into markets before a race, three weeks in advance, and we would blitz that market with advertising, with cinema, with additional spot TV, in addition to the media that we were buying, as one of the most aggressive buyers I believe on both ESPN, ABC and VERSUS.
This year as the title sponsor, in the years to come, we're committed to that and then some. We expect to be very aggressive in our spending.
THE MODERATOR: Yes, the specifics, exactly.
TERRY ANGSTADT: I'll certainly say what we can say out of respect of our new partner and their position as a public company. I know Mike has spoken to the term. We're so proud of a six-year term with an option. So I think everyone would recognize in today's landscape, that's just an unbelievable commitment of confidence and the willingness to build for the future. So the term is fantastic.
It is multi-million dollars. It is really across a number of platforms. We are going to downstream funds to each and every car participating in the series. There's a significant activation budget that will go toward targeted markets and certainly at venues so we can activate in and around each race market. There is a very big commitment to each broadcast partner so they showcase the new relationship in an appropriate way.
So it really is, it really hits across every important area you would want, a very well, I think, put together and integrated deal as it came together. So it really is something that will raise the entire economy of the IZOD IndyCar Series and our key partners, team owners, drivers, venues, broadcast partners. It's just outstanding on every measure.
Draw your own conclusions...
Draw your own conclusions...
Bwahahahahahahaha
WHAT!? No little alligator?:irked: Screw it then, that's the only thing I was looking forward to.
oddlycalm
11-07-09, 11:28 PM
Izod officials may be a little off-the-wall, but they’re not crazy enough to sign a contract that isn’t loaded with out-clauses. Sources familiar with the deal said if certain metrics concerning number of races held annually, TV ratings, attendance and car count among other things aren’t met, there are triggers in the contract that will allow Izod to decrease its financial pay-out or opt out of the contract all together.
Now there's a surprise.
from the looks of the piles of leftover Izod-IndyCar Series apparel at Carson Pirie Scott in downtown Indy this week—long-sleeve shirts marked down from $60 to less than $5—I’d say both sides have their work cut out for them.
Izod info discharge (http://www.ibj.com/the-score/2009/11/06/izod-signs-deal-despite-tony-georges-dismissal/PARAMS/post/11019)
What, the EARL version of the where-were-you-in-'62 shirt not flying off the shelves...? I'm stunned. Who exactly is the target market for gomer wear?
oc
http://www.mp3lyrics.org/s/son-of-dork/welcome-to-loserville_2x2.jpg
miatanut
11-08-09, 02:09 AM
What are they talking about, car counts are questionable?
According to TF, there are three car teams sprouting up left and right. :gomer:
I'm quite sure that it is easier to pop a collar for the IRL than to pop a chubby.
Napoleon
11-17-09, 10:45 AM
I have to admit, I never in a million years figured they would be able to get a paying title sponsor.
Andrew Longman
11-17-09, 01:02 PM
I have to admit, I never in a million years figured they would be able to get a paying title sponsor.
Define paying. If $10 million includes what they plan to spend on activation then it is almost nothing.
On a related note, IZOD certainly has a knack for picking winners. They bought naming rights for Byrne Arena, err Continental Arena, err empty arena. The state had let the place get very run down. The Devils moved to The Rock. The Nets are moving to Brooklyn... or is it Newark? Doesn't matter, literally no one watches them and if they wanted to they couldn't because construction at failed Xanadu shopping center and the new Giants stadium next door makes it impossible to get there and park. Oh, but there are concerts and the circus and stuff. Well, no not really. The Rock, and MSG are gobbling those up in an over saturated market.
But I'll give IZOD credit. They did some nice signage and cleaned the place up a bit. Better than NJ bureaucrats could do.
Did I mention the nice signage?
cameraman
11-17-09, 05:32 PM
Did I mention the nice signage?
Well it is big....
http://eideticproduction.com/_images/events/Izod1.jpg
Well it is big....
Geeze, except for the lack of surrounding buildings that is almost garish enough to be in a business district in Tokyo.
stroker
11-18-09, 09:26 AM
Geeze, except for the lack of surrounding buildings that is almost garish enough to be in a business district in Tokyo.
My first thought was "What's all that Japanese crap on there? Looks like a luminaria..."
Andrew Longman
11-18-09, 09:53 AM
Geeze, except for the lack of surrounding buildings that is almost garish enough to be in a business district in Tokyo.
Actually, this is what is next door. http://www.visitxanadu.com/
Hideous. Looks like a stack of multicolored shipping containers... with lot of lights. And its not like there aren't already mountains of shipping containers all over the area from the Ports of Newark and Elizabeth
I don't think it will ever be finished or successful. It has gone broke several times already and it isn't even open yet
http://i671.photobucket.com/albums/vv78/perryscave/Unusual/xanadub.jpg
Don Quixote
11-18-09, 09:59 AM
Actually, this is what is next door. http://www.visitxanadu.com/
Well, that is basically awful. For a challenge, try describing it without using the word "abomination".
Actually, this is what is next door. http://www.visitxanadu.com/
Holy crap that's nasty looking. :yuck: :saywhat:
-Kevin
Napoleon
11-18-09, 10:11 AM
Hideous. Looks like a stack of multicolored shipping containers...
Actually whatever that building is in the back that appears to rise up looks like a coal conveyors running into a steel mill or power plant.
Don Quixote
11-18-09, 10:27 AM
Actually whatever that building is in the back that appears to rise up looks like a coal conveyors running into a steel mill or power plant. I think that's the indoor ski slope. How fun! :saywhat:
High Sided
11-18-09, 10:27 AM
^^^
it's a human conveyor (indoor ski slope)
SurfaceUnits
11-18-09, 05:22 PM
someone should take that pic and start a "New IRL street race proposed around Izod Center" thread somewhere where the gomers will wax elokwently about all the possibilities the course offers
oddlycalm
11-18-09, 05:39 PM
Hideous. Looks like a stack of multicolored shipping containers... with lot of lights.
Where did they find the architect, in a kindergarten crayon drawing class..? :yuck:
oc
Where did they find the architect, in a kindergarten crayon drawing class..? :yuck:
oc
You're assuming they hired one. :gomer: :saywhat:
-Kevin
cameraman
11-18-09, 07:08 PM
Where did they find the architect, in a kindergarten crayon drawing class..? :yuck:
You just grievously insulted my son, the kindergartner.:saywhat:
TKGAngel
11-18-09, 08:13 PM
someone should take that pic and start a "New IRL street race proposed around Izod Center" thread somewhere where the gomers will wax elokwently about all the possibilities the course offers
Free admission and a complimentary red hat to the first person to find Jimmy Hoffa. ;)
Cool logo, though. I want a hat..."Z'university of Illinois.":)
Where did they find the architect, in a kindergarten crayon drawing class..? :yuck:
oc
what you talkin about?
\
http://pics.livejournal.com/stepliana/pic/000s8g66
Michaelhatesfans
11-19-09, 02:11 AM
Well, that is basically awful. For a challenge, try describing it without using the word "abomination".
Monstrosity, dreadful, crass, eyesore, atrocious, architectual abortion... hey, this is fun!
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