Andrew Longman
10-27-10, 03:34 PM
http://nascar.speedtv.com/article/cup-breaking-news-aarp-to-sponsor-jeff-gordon
No word of Dupont but/so I take it they are gone. All sponsorships end and I've long wondered how this worked for Dupont but AARP and a charity sponsorship?
“I think this is an opportunity for us and for our sport and for NASCAR,” Hendrick said Wednesday. “I think it says a lot for NASCAR, period. ... This is an opportunity for us to showcase our sport.”
Highlight? Who on the planet hasn't heard of NASCAR? Among their fans, how much better will they feel about them if they are helping to end hunger? How much will AARP be able to do to activate the sponsorship and get Gorden (and hence NASCAR) our there in the public eye?
Glad for any and all efforts to end hunger though. If I'm Gordon I'd enjoy pitching for this cause a whole lot more than pitching automotive finishes.
No word of Dupont but/so I take it they are gone. All sponsorships end and I've long wondered how this worked for Dupont but AARP and a charity sponsorship?
“I think this is an opportunity for us and for our sport and for NASCAR,” Hendrick said Wednesday. “I think it says a lot for NASCAR, period. ... This is an opportunity for us to showcase our sport.”
Highlight? Who on the planet hasn't heard of NASCAR? Among their fans, how much better will they feel about them if they are helping to end hunger? How much will AARP be able to do to activate the sponsorship and get Gorden (and hence NASCAR) our there in the public eye?
Glad for any and all efforts to end hunger though. If I'm Gordon I'd enjoy pitching for this cause a whole lot more than pitching automotive finishes.