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nrc
02-04-16, 12:45 AM
Scion we hardly knew ya. Turns out that a auto brand aimed at a demographic that really just wants to be driven around for free isn't such a great idea.

http://blog.caranddriver.com/fleeting-youth-toyota-is-shuttering-its-scion-division/
opinionated ow
02-04-16, 07:49 AM
Like Saturn before it?
gjc2
02-04-16, 08:11 AM
Like Saturn before it?

Unlike Saturn, Toyota is keeping the products, re-branding them as Toyota models.
nrc
02-04-16, 11:13 AM
Well, kind of. Saturn made a nice try at building something new and different but by the time GM put a bullet in them they were just another GM brand putting different badges on the same platform. So most Saturn models did live on in other GM brands.

Toyota deliberately avoided a lot of overlap between Scion and Toyota offerings. That's part of the reason the brand never had much future but it also makes it easier to fold them back into Toyota.
TravelGal
02-04-16, 02:39 PM
Toyota deliberately avoided a lot of overlap between Scion and Toyota offerings. That's part of the reason the brand never had much future but it also makes it easier to fold them back into Toyota.

IMO (really O, I'm sure), they should have pushed it all into Subaru, which had the marketing dollars and young vibe focus (you should pardon the term), instead of trying to keep it in the Toyota fold. They didn't do that (probably) in the effort to achieve their mandate of being the largest selling car company. (cf Honda's mandate not to be the largest but the best). At the end of the day, no one knew if it were SKY-ON or SIGH-ON and who would buy a car like that? :tony:
Napoleon
02-04-16, 04:10 PM
they should have pushed it all into Subaru . .

different company - they are owned by Fuji Heavy Industries (although in checking before I posted this, Toyota owns a chunk of their stock, still they are a separate independent company).
TravelGal
02-04-16, 07:17 PM
different company - they are owned by Fuji Heavy Industries (although in checking before I posted this, Toyota owns a chunk of their stock, still they are a separate independent company).

I didn't know how much they owned. I thought it was closer to a joint venture. Thanks.
cameraman
02-04-16, 08:26 PM
Mazda and Toyota are working much closer than Subaru and Toyota are.
The Subaru BRZ is the only joint effort.

http://upload.wikimedia.org/wikipedia/commons/7/7c/Dark_Gray_Subaru_BRZ_side.jpg
Tifosi24
02-05-16, 08:54 AM
Even when you look at the BRZ and Scion, people greaterly prefer the BRZ. I've done a little research for my dad on the topic and people generally don't like the driving experience with the Scion (look identical but setup differently). There is a healthy aftermarket turning Scions into Subarus.

In general, I felt the Scion brand and concept was doomed. There was no continuity between Scion (JDM design) to Toyota (boring egalitarian design) that would somehow move people my age (20ish when Scion launched) to Toyota as we grew up.
cameraman
02-05-16, 07:38 PM
Now if Subaru would quit screwing about and build the BRZ STI...

http://pictures.dealer.com/p/planetsubarusne/0846/978ae072c9f3f5a6b46b61692cd5cdc6x.jpg
http://pictures.dealer.com/p/planetsubarusne/0778/1e9ab479339d9d3057bf62623637da8cx.jpg
opinionated ow
02-06-16, 08:25 AM
Now if Subaru would quit screwing about and build the BRZ STI...

http://pictures.dealer.com/p/planetsubarusne/0846/978ae072c9f3f5a6b46b61692cd5cdc6x.jpg
http://pictures.dealer.com/p/planetsubarusne/0778/1e9ab479339d9d3057bf62623637da8cx.jpg

I don't think they're allowed to. Part of the BRZ/GT86 programme was a 1:9 build ratio in favour of flogging more toyotas.