Turn7
08-21-03, 11:10 AM
http://www.chevrontexaco.com/news/press/2003/2003-08-14.asp
ChevronTexaco has acquired the Havoline and Texaco Fast Lube names as of 8-14.
In the article it states that they plan to sponsor local motorsports events. Maybe Houston?
Ongoing Commitment to the Havoline Brand
New marketing and promotional activities are in addition to the extensive arsenal of marketing programs and tools dedicated to the Havoline brand, including programs designed specifically for mass merchandisers and auto parts stores. Others include:
Sponsorship of Chip Ganassi racing with Felix Sabates & the #42 Havoline Dodge in NASCAR racing.
Sponsorship of the U.S. Olympic Baseball and Soccer Teams
Havoline spokesperson Mario Andretti, representing Havoline at numerous events throughout the year.
Global advertising campaign: broadcast and print
Marketer Incentive Program
Multiple publications for CTGL marketer network
Support of local motorsports events nationwide
Havoline.com
ChevronTexaco has acquired the Havoline and Texaco Fast Lube names as of 8-14.
In the article it states that they plan to sponsor local motorsports events. Maybe Houston?
Ongoing Commitment to the Havoline Brand
New marketing and promotional activities are in addition to the extensive arsenal of marketing programs and tools dedicated to the Havoline brand, including programs designed specifically for mass merchandisers and auto parts stores. Others include:
Sponsorship of Chip Ganassi racing with Felix Sabates & the #42 Havoline Dodge in NASCAR racing.
Sponsorship of the U.S. Olympic Baseball and Soccer Teams
Havoline spokesperson Mario Andretti, representing Havoline at numerous events throughout the year.
Global advertising campaign: broadcast and print
Marketer Incentive Program
Multiple publications for CTGL marketer network
Support of local motorsports events nationwide
Havoline.com