nrc
03-18-04, 07:33 PM
Along with Robert Clarke. I don't want to bump an old thread, but I this is one from last year that I think this is worth repeating.
My comment about MCI in the "Most Popular Driver" voting thread got me thinking about the long term affects of sponsorships and how a well handled sponsorship can have a lasting positive affect for a company.
I still have positive feelings about brands like MCI, Shell, Miller, KOOL, Pioneer and Motorola. Even the ones who have gone to the other side have done so with respect for CART and what their sponsorship there did for their brand.
Then there's Honda. This time last year Honda was doing everything in their power to kill CART. A lot of people justified their vindictive behavior saying that CART had it coming. They double crossed Honda. But how has Honda hurt the people who made or approved thos decisions? They've given them millions of dollars to run their engines in the IRL. The only people Honda has punished are the fans who supported them and were foolish enough to buy their spew about being in it for the engineering challenge.
Now to add insult to injury the IRL approves a change that makes "spacergate" look like nothing and Honda utters not a peep.
So Robert Clarke, while you're down there kissing Tony's butt you can spare a moment to kiss mine. You wiped away all those years spent building a positive image for Honda in a matter of months. Now you're bolting nameplates on Ilmors to be Toyota's whipping boy in the IRL. Good job.
My comment about MCI in the "Most Popular Driver" voting thread got me thinking about the long term affects of sponsorships and how a well handled sponsorship can have a lasting positive affect for a company.
I still have positive feelings about brands like MCI, Shell, Miller, KOOL, Pioneer and Motorola. Even the ones who have gone to the other side have done so with respect for CART and what their sponsorship there did for their brand.
Then there's Honda. This time last year Honda was doing everything in their power to kill CART. A lot of people justified their vindictive behavior saying that CART had it coming. They double crossed Honda. But how has Honda hurt the people who made or approved thos decisions? They've given them millions of dollars to run their engines in the IRL. The only people Honda has punished are the fans who supported them and were foolish enough to buy their spew about being in it for the engineering challenge.
Now to add insult to injury the IRL approves a change that makes "spacergate" look like nothing and Honda utters not a peep.
So Robert Clarke, while you're down there kissing Tony's butt you can spare a moment to kiss mine. You wiped away all those years spent building a positive image for Honda in a matter of months. Now you're bolting nameplates on Ilmors to be Toyota's whipping boy in the IRL. Good job.