KLang
05-14-04, 09:30 AM
Link (http://www.champcarworldseries.com/News/Article.asp?ID=7731)
“There are two kinds of sponsorship opportunities in Champ Car racing,” Coyne said when explaining what his team is offering their new sponsors. “AMR is more of a corporate based sponsorship. They will be utilizing race weekends to send their employees to as perk for working for the company.”
“yokeTV.com is more interested in the interaction with its customers. By sponsoring a race car, they are not only getting their name out there, but also obtaining content for their new site and reaching the demographics they are trying to attract. Being a new internet business that is focused on broadcasting online, they are attracting customers that are technical.”
“There are two kinds of sponsorship opportunities in Champ Car racing,” Coyne said when explaining what his team is offering their new sponsors. “AMR is more of a corporate based sponsorship. They will be utilizing race weekends to send their employees to as perk for working for the company.”
“yokeTV.com is more interested in the interaction with its customers. By sponsoring a race car, they are not only getting their name out there, but also obtaining content for their new site and reaching the demographics they are trying to attract. Being a new internet business that is focused on broadcasting online, they are attracting customers that are technical.”