Sponsors & Marketing @Denver

[pferrf1]

Here is an article all should read!!

http://64.185.225.166/champcar/IEGStory.pdf

Look for the note about DHL.

[KLang]

Great read, thanks for sharing. Seven-fold sponsorship increase :eek: .

Hopefully the method used by Centix can be used elsewhere. Did Champ Car do anything similar to this at Portland?

[devilmaster]

Interesting read.

It shows what an interested promoter can do to make a race work. I can't begin to describe the difference between what IMG didn't do for Detroit and what Molson did for Toronto. It was night and day.

It also shows how hard the promoter has to work to show sponsors how their money was spent without significant TV time...... but it looks like they are making it work, which is a strong point. While the TV package is being upgraded and strengthened, make sure that sponsors are getting their monies worth, so that if TV viewership increases, its a bonus for the sponsor.