cameraman
12-21-05, 06:56 PM
The new owners (including David Hobbs) are trying to save all the races and the track in general.
For example, a Champ Car World Series lower-level grandstand ticket that was $49 in 2005 year is priced at $29 this year, and Craftsman Truck Series bleacher tickets that were $14 are $9.
The key lies in marketing to create a greater awareness of the track and events among businesses and casual fans, Stoehr and Mile President Andy Randall say. Their team includes several individuals with worldwide experience in racing marketing.
An 18-year agreement signed with Milwaukee Mile Holdings LLC "signals brighter days" for both the sides, Greenberg said, unshackling the park from its biggest source of debt and giving the track the opportunity to thrive again in the hands of a private promoter.
More than 200 supporters gathered in the same room in the Wisconsin Exposition Center where State Fair Park's board of directors approved the transaction in August, lending the feel of a pep rally to the ceremonial signing. At the same time, the new promoter group signed contracts with sanctioning bodies for its 2006 races and introduced 28 local investors who joined Badger Pacific Equity Partners, the deal's primary backer.
Milwaukee Journal Sentinel (http://www.jsonline.com/sports/race/dec05/378935.asp)
For example, a Champ Car World Series lower-level grandstand ticket that was $49 in 2005 year is priced at $29 this year, and Craftsman Truck Series bleacher tickets that were $14 are $9.
The key lies in marketing to create a greater awareness of the track and events among businesses and casual fans, Stoehr and Mile President Andy Randall say. Their team includes several individuals with worldwide experience in racing marketing.
An 18-year agreement signed with Milwaukee Mile Holdings LLC "signals brighter days" for both the sides, Greenberg said, unshackling the park from its biggest source of debt and giving the track the opportunity to thrive again in the hands of a private promoter.
More than 200 supporters gathered in the same room in the Wisconsin Exposition Center where State Fair Park's board of directors approved the transaction in August, lending the feel of a pep rally to the ceremonial signing. At the same time, the new promoter group signed contracts with sanctioning bodies for its 2006 races and introduced 28 local investors who joined Badger Pacific Equity Partners, the deal's primary backer.
Milwaukee Journal Sentinel (http://www.jsonline.com/sports/race/dec05/378935.asp)