cameraman
01-02-06, 03:14 AM
Seems they have a new logo
http://www.americanlemans.com/NEWS/NEWSIMAGES/1120060727578_IMAGE1_thumb.JPG
The new visual identity is the result of a comprehensive year-long brand positioning and strategic communications analysis commissioned by the Series and conducted by Haymarket Worldwide. The study affirmed that the seven-year-old American Le Mans Series has become one of the fastest growing race series in North America as well as worldwide and is perceived by all constituents as the "premium brand" of motorsports.
The Haymarket Worldwide analysis extended to the many and varied ‘publics' involved in the Series, including automobile and tire manufacturers, team owners, business and broadcast executives, corporate partners and fans. In the end, the Haymarket project concluded in both quantitative and qualitative terms that the Series was unique among the many top-level motorsports series because it reflects certain important attributes not commonly found in motorsports properties. Words such as premium, luxury, authentic, sophisticated, high tech/leading edge, endurance, prestigious, romantic, style, élan and exotic were all frequently used to describe the American Le Mans Series.
The rest of the Press Release (http://www.americanlemans.com/News/Article.aspx?NewsID=1707).
I suppose it couldn't hurt.
http://www.americanlemans.com/NEWS/NEWSIMAGES/1120060727578_IMAGE1_thumb.JPG
The new visual identity is the result of a comprehensive year-long brand positioning and strategic communications analysis commissioned by the Series and conducted by Haymarket Worldwide. The study affirmed that the seven-year-old American Le Mans Series has become one of the fastest growing race series in North America as well as worldwide and is perceived by all constituents as the "premium brand" of motorsports.
The Haymarket Worldwide analysis extended to the many and varied ‘publics' involved in the Series, including automobile and tire manufacturers, team owners, business and broadcast executives, corporate partners and fans. In the end, the Haymarket project concluded in both quantitative and qualitative terms that the Series was unique among the many top-level motorsports series because it reflects certain important attributes not commonly found in motorsports properties. Words such as premium, luxury, authentic, sophisticated, high tech/leading edge, endurance, prestigious, romantic, style, élan and exotic were all frequently used to describe the American Le Mans Series.
The rest of the Press Release (http://www.americanlemans.com/News/Article.aspx?NewsID=1707).
I suppose it couldn't hurt.