Ratings as a barometer

[pferrf1]

Yesterday's rating peaked with a 13.6 between 6-6:30 p.m. "I am thrilled that we were able to give NASCAR this record-breaking rating for the exciting sport of stock car racing," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. The top ten metered markets for yesterday's broadcast of the Daytona 500 on NBC were: 1. Greenville, S.C. 24.7/39 2. Greensboro, N.C. 23.0/37 3. Orlando, Fla. 22.7/39 4. Indianapolis, Ind. 21.2/34 5. Charlotte, N.C. 21.0/36 6. Knoxville, Tenn. 19.2/31 7. Jacksonville, Fla. 18.7/29 8. Nashville, Tenn. 17.8/30 9. Dayton, Ohio 17.7/30 10. Louisville, Ky. 17.3/28. NBC PR

OK. Right. NASCAR isn't really a southern sport anymore.....

While road racing ratings aren't exactly high, they always seem peak in major metropolitan markets.

[Stu]

OK. Right. NASCAR isn't really a southern sport anymore.....

While road racing ratings aren't exactly high, they always seem peak in major metropolitan markets.


Thats cuz its 2 totally different markets. NASCAR is trying to get into those metropolitan markets, but it takes time. This isnt surprising.

I like how ratings peaked between 6 and 6:30. Everyone tuning in to see the end only, as usual. :D

[CART T. Katz]

we're a major metropolitan market? :confused:

news to me...

[trish]

we're a major metropolitan market? :confused:

news to me...

Read it again.


There is one oval that does great in major markets, and it's not NASCAR sanctioned.

[Easy]

Read it again.


There is one oval that does great in major markets, and it's not NASCAR sanctioned.

Knoxville?

[TKGAngel]

Read it again.


There is one oval that does great in major markets, and it's not NASCAR sanctioned.

Its not Indy, is it?

Looking at the DMA rankings of the cities mentioned above as the Top 10 for the race, the largest is Orlando, at #20. Ironically enough, it includes Daytona as part of its territory.

[eiregosod]

every year the race ends further & further into prime time. The record ratings are a result of this. THe last half hour had a rating of 13.5. NASCAr is growing incrementally, depsite the fact that it's pushed into everyone's* face 365 days a year.

* - People in the USA ;)

[Stu]

every year the race ends further & further into prime time. The record ratings are a result of this. THe last half hour had a rating of 13.5. NASCAr is growing incrementally, depsite the fact that it's pushed into everyone's* face 365 days a year.

* - People in the USA ;)


are people watching because NBC put it on later in the day or did NBC put it on later in the day because more people wanted to watch and this was that was the best time to reach the most people?

[Ankf00]

are people watching because NBC put it on later in the day or did NBC put it on later in the day because more people wanted to watch and this was that was the best time to reach the most people?

this must explain why the NFL's marque broadcast matchups are on Sunday night, except they're on Sunday afternoon

[TKGAngel]

are people watching because NBC put it on later in the day or did NBC put it on later in the day because more people wanted to watch and this was that was the best time to reach the most people?

Probably a little bit of both. Not to mention that this year was a special case, and that the race had to fit around NBC's Olympics coverage. Higher ratings also mean higher ad rates for next year at this time.

[eiregosod]

are people watching because NBC put it on later in the day or did NBC put it on later in the day because more people wanted to watch and this was that was the best time to reach the most people?

normally more people are at home on sunday evening. after spending the afternoon shopping, or down the pub, or any mindnumbing family activites.

[trish]

Its not Indy, is it?

Looking at the DMA rankings of the cities mentioned above as the Top 10 for the race, the largest is Orlando, at #20. Ironically enough, it includes Daytona as part of its territory.
It is.

[pchall]

we're a major metropolitan market? :confused:

news to me...

I do appreciate seeing racing on TV, but...

WTF cares if we are not doing well in a major tv market? All I want is good racing in a place I can drive to in less than 12 hours.

When speeding I can get to Road America and Road Atlanta with lots of time left to buy beer and grill goodies during pit stops in that time frame. Those trips make Mid-Ohio just a run to the nearest Kwiki-Mart in my region.

[Steve99]

It is.
The most important race at Indy is NASCAR sanctioned.

[trish]

From Sports Business Daily

MARKET BONANZA: The following charts present market ratings for race coverage of the Coca-Cola 600 (5:45-10:00pm ET) and the Indy 500 (2:00-2:45pm and 4:30-7:30pm ET). Note: ^ = Designated market areas, ranked by number of TV households in each of the 56 metered markets (Nielsen).

TOP TEN HIGHEST-RATED MARKETS
———COCA-COLA 600——— ———INDIANAPOLIS 500———
MARKET RAT/SHR---------------------------MARKET RAT/SHR
1) Greensboro, NC 17.5/30----------------1) Dayton 12.0/24
2) Charlotte 15.8/28-------------------------2) Louisville 10.4/19
3) Greenville, SC 12.9/22-------------------3) Cincinnati 10.0/21
4) Raleigh-Durham, NC 10.5/19------------4) Orlando 8.1/17
5) Birmingham 10.1/17----------------------5) Milwaukee 8.0/17
6) Richmond 9.8/17--------------------------6) Naples, FL 7.2/14
7) Atlanta 9.1/18-----------------------------7) Columbus, OH 7.1/17
Nashville 8.8/17--------------------------- Albuquerque 7.0/16
9) Louisville 8.6/13--------------------------9) Nashville 6.9/15
10) Orlando 8.5/15-------------------------10) Phoenix 6.7/16
space
TOP TEN LOWEST-RATED MARKETS
———COCA-COLA 600——— ———INDIANAPOLIS 500———
MARKET RAT/SHR------------------------------MARKET RAT/SHR
1) New York 1.2/2-----------------------------1t) Boston 1.9/6
2) Houston 1.5/3-------------------------------1t) New Orleans 1.9/3
3) Denver 1.7/3--------------------------------1t) Providence 1.9/5
4) San Francisco 1.9/5------------------------4) Baltimore 2.0/5
5t) Miami 2.1/4----------------------------------5) Hartford, CT 2.5/7
5t) Providence, RI 2.1/4------------------------6) Washington, DC 2.7/6
7) San Diego 2.3/5------------------------------7) New York 2.9/7
Sacramento 2.5/6---------------------------8t) Pittsburgh 3.0/8
9) Los Angeles 2.6/6--------------------------8t) Miami 3.0/6
10t ) San Antonio 2.7/5------------------------8t) Memphis 3.0/5
10t ) Chicago 2.7/5

RATINGS FOR TOP TEN LARGEST NIELSEN MARKETS
———COCA-COLA 600——— ———INDIANAPOLIS 500———
MARKET ^ RAT/SHR--------------------- MARKET RAT/SHR
1) New York 1.2/2-------------------------1) New York 2.9/7
2) Los Angeles 2.6/6----------------------2) Los Angeles 4.6/11
3) Chicago 2.7/5---------------------------3) Chicago 5.9/12
4) Philadelphia 3.6/7-----------------------4) Philadelphia 5.5/13
5) San Francisco 1.9/5-------------------5) San Francisco 3.6/10
6) Boston 2.8/6----------------------------6) Boston 1.9/6
7) Dallas 3.3/6-----------------------------7) Dallas 4.6/10
Washington, DC 3.4/7----------------- Washington DC 2.7/6
9) Atlanta 9.1/18---------------------------9) Atlanta 4.6/11
10) Detroit 3.4/6--------------------------10) Detroit 6.0/14

[RusH]

^^ Tells me that Blue cites watch Indy more than Red cities :rofl:

[Steve99]

^^^ Tells me that the average rating for the Daytona 500 is higher than the highest market for the Indy 500.